Red Ribbon Launch

Miramichi Timberwolves and MADD Partner for Red Ribbon Launch

On Saturday, November 19th, 2016 the Miramichi Timberwolves partnered with MADD Kent Northumberland to launch the Annual Red Ribbon Campaign. Throughout November and December, MADD Canada Chapters and Community Leaders will distribute millions of ribbons for Canadians to wear and display as a reminder to:

  • Never drive impaired or ride with an impaired driver.img_3469
  • Plan ahead if you’re going to be drinking. Take a cab or bus, arrange a designated driver or plan to stay over.
  • Call 911 you see a driver you suspect is impaired.

The red ribbon also serves as a poignant tribute to the hundreds of victims killed and thousands of victims injured each year in impairment-related crashes. Red ribbons are available through the MADD Canada web site, Chapters and Community Leaders, Allstate Canada offices across the country and participating sponsor outlets.


Ribbons were handed as fans entered the rink by MADD and TADD members as well as Wolves players Colby Tower and Jack Desroches because MADD wanted to honour, D.J Hancock, an 18 yearold hockey player from Ontario who died in August of 2014 after his car was struck by a drunk driver when he was attending a hockey tryout. Timberwolves players will be wearing their red ribbons on the back of their helmets in honour of D.J. and other who other who have lost their lives to an impaired driver.


Team captains Lee Dower and Benji Curtis cut the ribbon launching this year’s campaign. The ribbon cutting was followed by a ceremonial puck drop made by Charline Manuel, MADD Northumberland Kent President and a victim of impaired driving. Charline was joined by other MADD members as well as TADD Members and Miramichi Police Constable Chris Hogan. 

The Miramichi Timberwolves are proud supporters of the Red Ribbon Campaign and thank Charline and her MADD team for involving such in this cause.